Pavel Gončarov: Význam internetových memů pro výzkum mytologií / Pavel Gončarov: Internet Memes and Their Significance for Myth Studies

Most theories of myth build on analyses of stories which were produced by a handful of authors and which mutated over time. Internet memes are, in contrast, folk artifacts which can be archived with precision by the thousands.Can we base a new theory of myth on Internet memes? Culture is a changeable consequence of human interactions which are acted out in various symbolic systems. The talk will discuss whether individual semiotic systems, in combination with the factor of time, may in fact shape what is said to such a degree that could not be pointed out before. A comparison of western Rage Comics and their Chinese counterpart Baozoumanhua will serve as an example.